The 10 Most Popular Amazon Web Services products you should know about

the 10 most popular amazon web services products you should know about


Have you ever seen all the services that Amazon Web Services offers? There are plethora of them, right? In its short history, AWS has never been more exciting. With 2018 now behind us, we thought this a good time for a quick peek back at the most popular AWS products of the past year. Moreover, to prevent you from getting lost in an ocean of endless permutations and combinations of these services, we have created this 'Top 10 of AWS services' list.

The most popular AWS products include S3 (scalable storage in the cloud), AWS Transfer for SFTP (fully-managed SFTP service for Amazon S3), EC2 (virtual servers in the cloud), Simple Notification Service (SNS, mobile push and SMS), Key Management Service (securely generate and manage AWS encryption keys), Simple Queue Service (managed message queues), CloudTrail (track user activity and API usage), RDS (managed relational databases service), DynamoDB (managed NoSQL database), and VPC (isolated cloud resources).

These services are standard in most AWS deployments, and have been consistent in the list of most popular AWS products. Frankly, the list isn’t surprising. However, it indicates of heavy workloads and architectures being utilized by multi-million dollar enterprises.

Enterprises are adopting new services, like Simple Email Service (email sending and receiving service), WorkSpaces (desktops in the cloud), AWS Glue (fully managed ETL -extract, transform, and load - service), ElastiCache (in-memory cache), Lambda (run code without thinking about the servers), at a much faster rate than in previous years. These products make provisioning, growing and monitoring of AWS incredibly easy, and allow enterprises to focus on their core businesses,” says Jeff Aden, Co-founder and EVP of Marketing & Strategic Business Development at 2nd Watch. “Large enterprises are capturing the benefits of cost savings, while decreasing their time-to-market and increasing their ability to make informed decisions.

But, there are various challenges Amazon faces in breaking-in new products. Not even one out of five AWS customers use Amazon’s new in-house applications such as WorkDocs (secure enterprise storage and sharing service). Only 11% of AWS customers use Storage Gateway (hybrid storage integration), and only 10% use Kinesis (work with real-time streaming data)

Here is a brief about top 3 services :


Simple Storage Service (S3)

Object storage built to store and retrieve any amount of data from anywhere
simple storage service (s3)

Amazon S3 is an object storage service that offers high scalability, data availability, security, and performance. This means customers of all sizes and industries can use it to store and protect any amount of data for a wide range of use cases, such as websites, mobile applications, backup & restore, archive, enterprise applications, IoT devices, and big data analytics. Amazon S3 provides easy-to-use management features so you can organize your data and configure access controls to meet your specific business, organizational, and compliance requirements. Amazon S3 provides 99.99% of durability, and stores data for millions of applications for companies all around the world.

  • High performance, scalability, availability, and durability
  • Wide range of cost-effective storage classes - Standard, Intelligent-Tiering, Standard - Infrequent Access, One Zone - Infrequent Access, Glacier, Glacier Deep Archive
  • Security, compliance, and audit capabilities
  • Management tools for data control
  • Services for analytics
  • Most supported cloud storage service
Use Cases
  • Backup & restore
  • Disaster Recovery
  • Archive
  • Data lakes and big data analytics
  • Hybrid cloud storage
  • Cloud-native application data
Case Studies
  • netflix Netflix delivers billions of hours of content from Amazon S3 to customers around the world. Amazon S3 also serves as the data lake for their big data analytics solution.
  • finra FINRA uses Amazon S3 to ingest and store data for over 75 billion market events daily and AWS Lambda functions to format and validate the data against more than 200 rules.
  • airbnb Airbnb houses backup data and static files on Amazon S3, including over 10 petabytes of user pictures. As a born-in-the-cloud solution, they continually innovate new ways to analyze data stored on Amazon S3.
  • ge healthcare GE uses Amazon S3 to store and protect a petabyte of critical medical imaging data for its GE Health Cloud service, which connects hundreds of thousands of imaging machines and other medical devices.

AWS Transfer for SFTP

Fully managed Secure File Transfer Protocol service
aws transfer for sftp

AWS Transfer for SFTP is a fully managed service that enables the transfer of files directly into and out of Amazon S3 using the Secure File Transfer Protocol (SFTP) — also known as Secure Shell (SSH) File Transfer Protocol. AWS helps you seamlessly migrate your file transfer workflows to cloud — by integrating with existing authentication systems, and providing DNS routing with Amazon Route 53 — so nothing changes for your customers and partners, or their applications. With your data in S3, you can use it with AWS services for processing, analytics, machine learning, and archiving. Getting started with AWS Transfer for SFTP (AWS SFTP) is easy; there is no infrastructure required to buy and setup.

  • No SFTP servers to manage
  • Seamless SFTP migrations
  • Integrated with S3 for API-driven data processing and analytics
Use Cases
  • Sharing files with third-parties
  • Marketplace data distribution
  • Data lakes
Case Studies
  • finra FINRA regulates a critical part of the securities industry. FINRA takes in up to 135 billion market events per day that are tracked, aggregated, and analyzed for the purpose of protecting investors.
    As an organization, FINRA has embraced Amazon S3 as its data lake to eliminate storage siloes, maintain one source of data truth, and drive down the infrastructure management costs. However, managing SFTP infrastructure for over 1,000 external users doing 6 million file transfers per month was a bit of a strain. So, they built thier new FileX platform on AWS, and started using the new AWS Transfer for SFTP service. AWS Transfer for SFTP is helping them reduce the operational burden, while maintaining critical connection to already existing authentication systems for external users – so they don’t experience any disruption as they migrate completely from on-premises to AWS."

Elastic Compute Cloud (EC2)

Secure and resizable compute capacity in the cloud
elastic compute cloud (ec2)

Amazon EC2 is a web service that provides secure, resizable compute capacity in the cloud. It is designed to make cloud computing easier for developers.
Amazon EC2’s simple web service interface allows you to obtain and configure capacity with minimal effort. It provides you with complete control of your computing resources and lets you run applications on Amazon’s computing environment. Amazon EC2 reduces the time required to obtain and boot new server instances to minutes, allowing you to quickly scale capacity, both up and down, as your computing requirements change. Amazon EC2 changes the economics of computing by allowing you to pay only for capacity that you actually use and provides the tools to build failure-resilient applications.

  • Elastic auto-scale computing
  • Completely controlled
  • Flexible cloud hosting services
  • Integrated with most AWS services
  • Highly reliable environment
  • Security and robust networking
  • Inexpensive
  • Easy to use via console, API or SDK
Use Cases
  • Hosting application, software or website on the cloud
  • Create and deploy large scale testing and development environments
  • Backup and disaster recovery
  • Utmost security for banking and financial sector
  • Host marketing and advertising environments on the fly
  • Perform a range of CPU intensive tasks, including Big Data analytics
Case Studies
  • allergan When the business says ‘go,’ we can do that now. We can stand up virtual servers instantly, instead of taking several weeks, whenever we need more compute and storage capacity to support new websites or online marketing campaigns. - Tomasz Koslowski, Associate Director, Enterprise Architecture
  • nasa-jpl We now have an agile, scalable foundation on which to do all kinds of amazing things. Much like with the exploration of space, we’re just starting to imagine all that we can do with it. - Bryan Walls, Imagery Experts Deputy Program Manager, NASA
  • cathay pacific Using AWS and DevOps, software development is now 67% faster. - Lawrence Fong, General Manager IT Solutions
  • ge appliances By using Amazon EC2 Systems Manager and the other AWS tools, we’ve gone from zero to 100% real-time visibility. - Rafael Garrido, DevSecOps Leader